The book’s promotions always carry this, creditable, directive from John Mackey, founder of Whole Foods Market:
Capitalism is a source of value. It’s the most amazing vehicle for social cooperation that has ever existed. And that’s the story we need to tell. We need to change the narrative. From an ethical standpoint, we need to change the narrative of capitalism
Students for Liberty are distributing the book as a PDF and printing 100,000 copies for distribution on campuses. They enjoin that:
The task before us, then–if we wish to actualize the truly free social system that is laissez-faire capitalism–is to provide and defend its moral justification. We must convince fellow students that capitalism is not just the most efficient system, but a virtuous one as well.
They are also promoting an essay contest, thought the dollar value of the prize suggests this is a US effort.
Here in the UK, author Tom Palmer will be sharing more thoughts and promoting his book on the topic at an ASI event at the Harvey Goodwin Suite, Church House Conference Centre, SW1P 3NZ. It takes place on Tuesday 6 March 2012 at 1830.