Dr Patrick Basham and Dr John Luik of the Democracy Institute will examine problems with proposals for the regulation of commercial expression on cigarette packaging:

After combing through the research literature, Basham and Luik separate the methodological wheat from the chafe and discover that plain packaging is far removed from the world of evidence-based public health. The paucity of evidence to support plain packaging would be laughable if the consequences were not so serious for individual citizens, private companies, and for our body politic.

The book launch is planned for 14 March 2012 at 6.30pm. The venue is the IEA at 2 Lord North Street, London, SW1.