In order to achieve a libertarian society, we must consider the sales pitch.

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I’ve decided to take a bit of a break from the exam revision to briefly get off my chest something that’s been bugging me for quite a while. It’s something that I am no stranger to encountering, but it is important for us rational libertarians to acknowledge that the thing that is actually our biggest strength may also be our greatest weakness when placed on a national platform. Libertarianism is fundamentally rooted in the rights of individuals to go about their business as they please so long as their actions do not infringe upon the liberties of others. This focuses on the rights of an individual not to have their hard earned income taken from them by the state, and to generally go about their business without the state’s prying eye. The type of individualism that is the biggest selling point of libertarianism can, in some instances, be our biggest weakness. In this I mean that those who adopt more selfish points from which to base their arguments; “why should I help?” or “why should I pay for you?” risks tarnishing the point and purpose of libertarianism in that it is not about an individual putting themselves above others – with a callous disregard for human life – rather it is the right of individuals to make those choices regarding charity and their community, without the state using violence to make that choice for them.

As libertarians we would generally argue that government should be rolled back as much as possible, in the context of the UK that would lead to privatising health care and the end of the welfare state as we presently know it etc. Most libertarians (such as myself) would argue for such things as we see that a privately operated health care system meaning better quality, lower costs, with everyone seeing the benefits, and charity providing health care for the poorest. We would also argue that the current welfare state has bred a culture of entitlement and fecklessness, which has been detrimental to the productiveness of the British work force. We generally see the removal of the welfare state as encouraging a stronger work ethic, while charity would once again help those who were in a genuinely impossible situation and needed help.

One being no stranger to the news, we will be aware of the anger and frustration the public have against the current coalition government and its changes in the welfare system and the controversial Health and Social Care Bill. While most of us would not argue that these changes are bad, rather what has worked against the coalition government, and what would undoubtedly work against (if it were to ever happen) a libertarian government, is the appearance of being uncaring, or having a callous disregard for those at the bottom of the ladder, effectively failing to adequately “sell” the benefits of such changes. Throughout my time doing charity work, I have encountered those who have spent their lives on welfare, or are destined to spending the rest of their lives in such states because of some debilitating illnesses. Through meeting these people, their anti-privatisation/anti-small state mentality is not entirely the result of Labour party collectivist indoctrination, who will hate arguments for privatisation regardless, rather they are the product of a bloated state, and will see any efforts to roll back such a system as a direct attack on them, which as all libertarians know, is simply not the case.

Throughout discussions, I have encountered the phrase countless times of leaving it to those “who care” and it is a phrase I find myself repulsed by time and time again. Such arguments in favour of the rolling back of the welfare state and the privatisation of health care should not logically be based on the argument of “why should I pay for your health care/welfare?” are not helpful to those who actually want to see the furtherance of a libertarian society. Such arguments can be generally seen by those on the centre and the left as being callous or even cruel, which is why the arguments in favour of direct taxation are so easy for those who favour the big state to make. The general view of the left is that without the state we would have people “dying in the street” when any right-minded person knows that would simply not be the case.

The abolition of income tax could be the silver bullet with which the left could use to kill such an argument if it is not presented in the right way. At the risk of sounding like a manipulative salesman, if we are serious about our beliefs in the benefits of a libertarian society, we must firstly be aware of how the general public would view such arguments, and we must consider an effective way to sell the libertarian ideology to the general British public, even to those who would generally consider the big state to be preferable. While arguments of taxation being theft are a generally accepted libertarian principle, it is one that is frowned upon by those in the centre and to the left. One would expect such anti-taxation arguments to be countered by the left with arguments of “fairness” – whether it would be “fair” for a banker to get a £1million bonus, when there are people sleeping on the streets.

From a rhetorical point of view, arguments of fairness hold significant emotional weight, and I have no doubt that if the Labour party had a more eloquent and passionate leader, they would most certainly be a shoe-in for the 2015 election. On this basis, we must consider whether our well-considered philosophical arguments for liberty are capable of holding similar emotional clout so as to be persuasive enough to easily counter accusations of callous selfishness, and change the minds of some who have been convinced that the big state is the only option.

16 responses to “In order to achieve a libertarian society, we must consider the sales pitch.”

  1. I agree 100% with the above. The challenge is in how to create a party or movement libertarian whilst also trying to prevent the gaffes and non-U soundbites that members or party officers will make. Perhaps the reason that Libertarianism has not got off the ground in the UK is that the discipline required is anathema to libertarians. Someone tried to set up a Libertarian party a few years back, but they forgot that they were libertarians and that party ended up as an authoritarian clique.

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  2. James, on discipline, one can have one’s cake and eat it, if you design a party carefully: https://libertarianhome.co.uk/2011/06/breaking-up-the-party/

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    1. It’s when it comes to the doorstep that it’s tricky. The other parties have drones who will toe (tow?) every aspect of the “party line” even if they don’t personally support individual items. Libertarians are not the types of people who would do this (and rightly so). However, knocking on doors at an election is a very long way off – so we needn’t get worked up about it.

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  3. One way to get the ideas across is by starting off with the Problem statement – So recognizing the issues in the current system and then demonstrating how the solution we propose will present a better alternative. In my opinion, people are then more likely to understand our perspective. We then highlight the more radical (if that’s how people see it) principles forming the basis of the solution but this is only after people understand the benefits that the overall change will bring to their lives.

    On my favorite subject of the underground / national rail network – communication with the wider audience may include 1. Recognizing the problems with the current arrangement with the government – how does that adversely affect peoples’ lives 2. Then presenting our solution but more importantly highlighting the benefits that the solution will brings about 3. And then lastly, explaining the underlying principle driving the solution, if that’s required… I often think about how useful it would be educate commuters on this during times of severe delays when the only thing you can do is wait in frustration. The same approach can be tried with the tax argument.

    So the sales pitch would start with the problems first, presenting the solution and benefits and then maybe explaining the theory behind the solution.

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    1. What happened to “start with why?”

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    2. “start with the problems first”

      I’ve tried that but people see problems through their own lens. For example, if you tell them that when government is the dominant factor in a multi-billion dollar industry, that politics inevitably becomes corrupted by special interests. They don’t reflect on the incentives created by government expenditure or regulation. In my experience it’s very hard to get them to engage with the bigger issue of dirigiste politics attracting a very different kind of politician to the kind attracted to minimalist government.

      Instead they say something like, “Yep, it’s all about money”. So in a stroke they’ve re-branded everything — in their own minds at least — to the general problem of humans being imperfect and somehow in need of perfecting by some form of authority.

      Just my anecdotal experience – may not be representative terms and conditions apply.

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  4. As I often say we need to bang on about what we are for rather than what we are against- postive messages are what people respond to. Troube is we often come off as a load of ranty loons, and there are certain blogs that don’t help….

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  5. Let’s be clear.

    Libertarianism will never be realised in the UK and knocking on people’s doors trying to persuade them to vote for it is entirely pointless. We already know that most people are too scared or too stupid.

    However, that is not to say that libertarianism cannot influence the political debate and ultimately have an effect on policy and direction but we achieve that by not compromising with the truth.

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    1. And Ken proves my point- if we look down on ‘most people’ as ‘too scared of stupid’ is it any wonder the regard us with indifference or contempt?

      Think positive!

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  6. I do not think people scared or stupid, but consistently misled and their “rational actor” motives/impulses cynically exploited through disingenuous framing exercises.

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  7. With problems, I don’t actually mean the big picture problems or the actions of the government. I mean problems that represent issues in people’s lives, even people’s day to day lives and so going down to that level where we can talk the same language to start with. If we talk about ideas or what we stand for first, not everyone’s going to understand or get it immediately, because they might have a different point of view, which is fine. But if we start with the problems that these people face, then we will have a common starting point, and they will know why we then want to talk about our principles or ideas that will solve those problems. So we are starting with the ‘Why’. This should be followed by the solution which is ‘How’ we want to make their lives better followed by the underlying principles ‘What’ we stand for.

    This in my opinion is one way to communicate that will attract the right kind of attention from the right kind of people (people who will eventually vote). It may be more applicable to a political party..

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  8. Devika makes a good point.

    One can talk to an Athiest and get agreement about not having religion forced on them, but to follow up with then not forcing others to abandon a religion they might have.

    Someone may be against smoking but pro drinking.

    Someone may be against bankers but pro state.

    Each situation has the opportunity to discuss defend their freedoms, but that it is always a double edged sword, in that in so doing, some things they do not like will get defended, too. What is important is to show the key is to defend the smallest minority: the individual. Defend it from the mob. If you defend the individual, then if another individual has behaviour you object to, then, when necessary, when it becomes an aggression, one will be defended from that, too.

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  9. Ahah! Devika means starting with a “why” that means something to them, and concluding with a “what” which is the underlying principle.

    That’s genius, but one would need to be careful to not simply invert the order of presentation by mistake.

    Let’s take bin collection.

    You pay for your bins to be collected and we believe you should get good customer service.

    We propose to take the council out of the loop so that you pay bin collection companies directly and can choose another from the Yellow Pages if they aren’t doing a good job.

    This is an example of how competition and free-markets can be applied to improve quality of life for everyone, not just elite “businessmen” favoured with Government contracts. Vote New Libertarian Party!

    So, we’ve re-oriented the Why -> How -> What sequence such that the underlying principle comes last, becuase we are NOT selling a waste management policy, we are selling the underlying principle.

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  10. My point was

    defend you -> defend yours -> defend one -> defend everyone

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