Recently I wrote an article on a strategy for establishing capitalism. What I want to do in this article is to suggest our most important target market. It is, in my opinion, the youth. Below are 3 reasons why I think this is:

1. Envisaging capitalism in the current era where interventionism is the status quo requires imagination, thinking outside the box, being brave and adventurous, willing to learn new ways and broaden one’s scope and also be rather rebellious. These characteristics are much more possessed by the younger generation than the old.
2. Youth are much more accessible. They are much more accustomed to the modern ways of communication and can also be approached in education institutions e.g. university societies/events.
3. They are the future! The more we invest in educating the youth in understanding why capitalism works despite it being counter-intuitive the more of a chance we have establishing capitalism in the near future.

As such, our resources and energy should be spent more on the youth. One way we could do this is by starting a capitalist university society which is active in various universities. Usually these societies are run easily without much costs as they get support from Student Union and the members themselves. A good idea for a weekly activity, which I think would be quite popular, is to summarise the weekly political affairs and discuss the way these problems will be addressed under capitalism. These sort of activities are not sufficiently done by libertarian university societies (not even those associated with Liberty League) and if they have, they weren’t marketed well enough. I have studied in two institutions part of University of London and I was not made aware of any libertarian activities. On the other hand, I have always seen socialist societies being active in marketing their events and activities.

The most important reason for starting these societies, it should be remembered, is that it trains pro-capitalist youth in debating against the status-quo.