An advertising agency has surveyed 1500 Britains asking them about their most loved brands. I highlighted the tax avoiders in Green. I have not checked if they are up or down compared to previous surveys; the mismatch between how they are talked about in the media and the poll result is what interests me. Despite all the clamour against these firms they retain broad popularity.

1. Amazon

2. Cadbury

3. Walkers

4. Heinz

5. BBC1

6. Google

7. Kellogg’s

8. Boots

9. Tesco

10. ITV

It is disappointing though, that BBC ranks so highly. It is not as if Kellogg’s (who lost out to them in 7th) go around locking people up in pursuit of revenue.